Tag Archives: web analytics

How Big Should Your Digital Analytics Team Be?

If you’re an NBA fan, you might know about the Los Angeles Lakers’ recent troubles with injuries (Kobe Bryant, Pau Gasol, Steve Nash, etc.). On Feb. 5th, the team actually ran out of eligible players while playing against the Cleveland … Continue reading

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31 Essential Quotes on Analytics and Data

Who doesn’t like a good quote? We come across interesting and useful quotes all of the time in literature, news media, entertainment, and so on. A potent, succinct quote that underlines a key point or supports an important truth can … Continue reading

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Analytics: 5 Key Steps to Generate Value

I recently read an interesting article from the MIT Sloan Management Review about how their research revealed a significant “information transfer gap” or chasm between capturing the data and getting people to act on the insights from the data. Their … Continue reading

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The Most Sought-After Trait for a Web Analyst

Back in November, I attended a Web Analytics Wednesday event in Utah. I was invited to join a career-focused panel moderated by Corry Prohens of IQWorkforce, which included Rudi Schumpert and Hila Strong of Keystone Solutions. One of the questions … Continue reading

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Web Analytics 2012: The Year of the Action Hero

More action is needed in the field of web analytics. Without acting on the data, it’s impossible to create value. If you’re a web analyst or digital marketer, you need to be driving action from your analytics data if your … Continue reading

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