Tag Archives: implementation

The Two Guiding Principles for Data Quality in Digital Analytics

Sherlock Holmes once exclaimed, “Data! Data! Data! I can’t make bricks without clay.” The famous fictional detective couldn’t form any hypotheses or draw any conclusions until he had sufficient data. As digital analysts, data-driven marketers, or business decision-makers, we are … Continue reading

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Web Analytics: Moving from Setupland to Actionland

One of my family’s favorite vacation destinations is Disneyland. The whole experience – the rides, characters, entertainment, fireworks, etc. – is wonderful for the entire family. With five kids in tow, you can imagine all of the work and effort … Continue reading

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