- Brent Dykes is the author of Web Analytics Action Hero. He has been working in web analytics with enterprise clients for more than seven years at Adobe/Omniture. Besides his affinity for action heroes and analytics, Brent enjoys living in Utah with his wife and children.
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Tag Archives: digital analytics
If you’re an NBA fan, you might know about the Los Angeles Lakers’ recent troubles with injuries (Kobe Bryant, Pau Gasol, Steve Nash, etc.). On Feb. 5th, the team actually ran out of eligible players while playing against the Cleveland … Continue reading
Who doesn’t like a good quote? We come across interesting and useful quotes all of the time in literature, news media, entertainment, and so on. A potent, succinct quote that underlines a key point or supports an important truth can … Continue reading
I recently read an interesting article from the MIT Sloan Management Review about how their research revealed a significant “information transfer gap” or chasm between capturing the data and getting people to act on the insights from the data. Their … Continue reading