Tag Archives: analysis

Analytics: 5 Key Steps to Generate Value

I recently read an interesting article from the MIT Sloan Management Review about how their research revealed a significant “information transfer gap” or chasm between capturing the data and getting people to act on the insights from the data. Their … Continue reading

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How to Use Scatterplot Quadrant Analysis with Your Web Analytics Data

In web analytics, we frequently use data tables to analyze and identify problems or opportunities in our data. When you’re analyzing and comparing a limited set of values (e.g., browser types, top 25 pages), a tabular report may be all … Continue reading

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Web Analytics: Moving from Setupland to Actionland

One of my family’s favorite vacation destinations is Disneyland. The whole experience – the rides, characters, entertainment, fireworks, etc. – is wonderful for the entire family. With five kids in tow, you can imagine all of the work and effort … Continue reading

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