- Brent Dykes is the author of Web Analytics Action Hero. He has been working in web analytics with enterprise clients for more than seven years at Adobe/Omniture. Besides his affinity for action heroes and analytics, Brent enjoys living in Utah with his wife and children.
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Category Archives: Optimization
I recently read an interesting article from the MIT Sloan Management Review about how their research revealed a significant “information transfer gap” or chasm between capturing the data and getting people to act on the insights from the data. Their … Continue reading
One of my family’s favorite vacation destinations is Disneyland. The whole experience – the rides, characters, entertainment, fireworks, etc. – is wonderful for the entire family. With five kids in tow, you can imagine all of the work and effort … Continue reading