Category Archives: Optimization

Analytics: 5 Key Steps to Generate Value

I recently read an interesting article from the MIT Sloan Management Review about how their research revealed a significant “information transfer gap” or chasm between capturing the data and getting people to act on the insights from the data. Their … Continue reading

Posted in Optimization | Tagged , , , , , , , , | Leave a comment

Web Analytics: Moving from Setupland to Actionland

One of my family’s favorite vacation destinations is Disneyland. The whole experience – the rides, characters, entertainment, fireworks, etc. – is wonderful for the entire family. With five kids in tow, you can imagine all of the work and effort … Continue reading

Posted in Implementation, Optimization | Tagged , , , , , | Leave a comment