- Brent Dykes is the author of Web Analytics Action Hero. He has been working in web analytics with enterprise clients for more than seven years at Adobe/Omniture. Besides his affinity for action heroes and analytics, Brent enjoys living in Utah with his wife and children.
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Category Archives: Data Storytelling
Analysts and marketers are recognizing the importance of telling stories with data. For too long we’ve watched data-intensive presentations fail to connect with internal stakeholders and have little impact on decision making. Data storytelling represents a powerful way of bridging … Continue reading