- Brent Dykes is the author of Web Analytics Action Hero. He has been working in web analytics with enterprise clients for more than seven years at Adobe/Omniture. Besides his affinity for action heroes and analytics, Brent enjoys living in Utah with his wife and children.
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Category Archives: Data quality
Sherlock Holmes once exclaimed, “Data! Data! Data! I can’t make bricks without clay.” The famous fictional detective couldn’t form any hypotheses or draw any conclusions until he had sufficient data. As digital analysts, data-driven marketers, or business decision-makers, we are … Continue reading