- Brent Dykes is the author of Web Analytics Action Hero. He has been working in web analytics with enterprise clients for more than seven years at Adobe/Omniture. Besides his affinity for action heroes and analytics, Brent enjoys living in Utah with his wife and children.
More about Brent...
Category Archives: Data-driven culture
Like it or not you are a change agent if you work in the field of analytics. If you think about the role of an analytics professional, change should be a natural consequence of your work. Focus less on that, … Continue reading
In my previous article, I talked about how web design can benefit from data, and now I’d like to recommend some ways in which data can be better fused with the creative process. Although recent studies have debunked the myth … Continue reading
At times, creative and data are seen as being at odds. Some designers view data as a potential barrier to their creativity and feel their designs shouldn’t be judged solely by data. Three years ago a flashpoint in the “design … Continue reading