- Brent Dykes is the author of Web Analytics Action Hero. He has been working in web analytics with enterprise clients for more than seven years at Adobe/Omniture. Besides his affinity for action heroes and analytics, Brent enjoys living in Utah with his wife and children.
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Category Archives: Career development
When I was preparing to write my first book, Web Analytics Action Hero, I decided to focus on material that I felt was underemphasized or missing from the existing literature on web analytics. I wanted to help transform the industry’s … Continue reading
Recently, SAS and Teradata announced an interesting new contest to recognize “top analytics professionals who are driving big value for their organizations” and will feature these individuals as “analytic superheroes” on a special microsite. As I’ve talked to various people … Continue reading
Back in November, I attended a Web Analytics Wednesday event in Utah. I was invited to join a career-focused panel moderated by Corry Prohens of IQWorkforce, which included Rudi Schumpert and Hila Strong of Keystone Solutions. One of the questions … Continue reading