Category Archives: Career development

Announcing a New Free Primer on Web Analytics

When I was preparing to write my first book, Web Analytics Action Hero, I decided to focus on material that I felt was underemphasized or missing from the existing literature on web analytics. I wanted to help transform the industry’s … Continue reading

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Are You an Analytics Superhero or Action Hero?

Recently, SAS and Teradata announced an interesting new contest to recognize “top analytics professionals who are driving big value for their organizations” and will feature these individuals as “analytic superheroes” on a special microsite. As I’ve talked to various people … Continue reading

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The Most Sought-After Trait for a Web Analyst

Back in November, I attended a Web Analytics Wednesday event in Utah. I was invited to join a career-focused panel moderated by Corry Prohens of IQWorkforce, which included Rudi Schumpert and Hila Strong of Keystone Solutions. One of the questions … Continue reading

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Web Analytics 2012: The Year of the Action Hero

More action is needed in the field of web analytics. Without acting on the data, it’s impossible to create value. If you’re a web analyst or digital marketer, you need to be driving action from your analytics data if your … Continue reading

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